The objective of this brief is to tie Bacardi’s connection with music with social media activations that go beyond summer festivals. Because its a social media campaign the outcomes can possibly be anything as long at it has a strong link with music. As the brief points out that the outcome can't be a event or festival.

The outcome of this project is a social media activation that would increase the awareness of Bacardi all year round. The concept behind this is that Bacardi would release monthly playlists from different genres of music on spotify. I created a series of album covers for a theoretical brief by D&AD. Users would then vote on their favourite track and win a one of a kind LP using a collage of imagery from the original covers of the tracks.